"When you find something you like, take good care of it and use it for a long time"―this is the creed of the Japanese fashion conscious. If a thread comes loose, mend it. Sew fabric together and uncover a new form of beauty. As you put more and more work into something, you will feel your attachment to it becoming stronger, and your sensibility becoming more and more refined.It was in 1901 that Yokota Chozaemon, having trained in sales of the Kyoto art of Kanoko Shibori dyed fabric, began to make and sell thread. This was the time in which various fabrics such as muslin and meisen silk became available, in addition to the standard cotton and silk. Yokota and his wife believed that no matter how the times were to change, thread for hand stitching would always be an integral part of daily life. Based on this sentiment, they refined and perfected their product until they came up with a superb quality silk-cotton thread. It featured a glossy sheen like silk and a smooth texture, and most importantly was durable and strong. The Yokotas marked their excellent quality product with the symbol of a round Japanese doll known as a Daruma. They chose the Daruma to represent their brand due to its ability to "fall down seven times but get up eight." This idiom implies that success will be achieved with persistence. The logo was well received by the public, and word quickly spread that "Daruma thread can be trusted." Eventually, Daruma sewing thread could be found in the sewing box of any home.More than a century has passed since then, yet even today, people who truly enjoy fashion always keep the Daruma logo by their side. The reliability that this symbol represents has been passed down from generation to generation. We hope that the Daruma thread will continue to weave its way into the hearts of future generations, for many years to come. With this desire in the forefront of our minds, we continue working day by day to create the thread that our customers know and love.
"If you use Dharma's threads it is safe to use." We made yarn so that customers feel like this. The founder Yokota Chief Shimonemon aimed at the world's highest quality sewing thread in 1901. "Price is temporary, quality is eternity" and belief in quality is believed, and it is said that it began to make yarn. The reason for this was that the threads sold at the time were only bad and there were no easy-to-use threads for customers. The reputation spread widely in the word by little, and it came to be able to be put in the customer's sewing box soon. I believe that this is exactly what we consider as things from the customer's perspective, listed in our corporate philosophy.
The times have changed, yarn has changed from the essential tools for sewing in life to the things that move hands and make things, and give us joy. Even from a single thread, there is a possibility that you can create new value in the changing times of the future. We will continue to challenge so that each employee can demonstrate their individuality and create products and services that customers will be delighted with.
President and CEO Muneki Yokota